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  • The MOOBY by Madella Simone

    By Ben on Sun Dec 16 2012
    The MOOBY by Madella Simone
    Gear  |  Design
    This bike concept, called the MOOBY by designer Madella Simone. MOOBY plays with the word mobility to show that this fun one-speed is up for the challenges of urban riding. It even offers a "paneled, modular system that makes it possible to easily re-skin your ride with personalized graphics." That means that you can change the look depending on your mood.
    The hope: that more riders will be drawn to the fashionable style and opt for 2 wheels over 4!

    Via Dvice, Yanko