"In the past 5 years, the rate of STDs among active seniors has risen over 70%. This public service announcement promotes the importance of using condoms, illustrated by mature adults in various poses of the Kama Sutra.""It was important for us that our creative response felt empowering to the 55, 60, 65+ demographic,” says DDB NY’s Matt Eastwood. "Whether the younger generation likes it or not, our grandparents are having sex."
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